7 Best Summer 2024 Makeup Trends, According to Experts
By Beth Gillette
While everyone else brings their shorts and sandals out of retirement when the weather app strikes 70 degrees, I unload all of my cream blushes, colorful eyeshadows, and glowy skin tints. Because the thing I'm most excited about rn is testing out all the new summer 2024 makeup trends I've had in my Instagram saves for months. We're talking the usual suspects like bright hues and glossy skin—but less-trends have also made their way onto my mood board, like grunge-y eye looks and matte lips.
And don't just take my word for it: I consulted a makeup artist for her summer 2024 makeup trend predictions, too, and dug into every runway show from last fall to give you the inside scoop on what to look forward to this season. Keep scrolling for all of my picks, including some tips to get the look at home and our favorite products to stock your makeup bag with:
1. Colored Mascara:
"I definitely think that is going to be the summer of colored mascara," says makeup artist Amrita Mehta. "It’s a quick, easy, and foolproof way to add an unexpected pop of color to any look." I actually copied this look last fall (~trendsetter~ status) and opted for a blue mascara; I loaded up the brush and added three coats of mascara for an opaque look, then dipped a Q-tip in micellar water to clean up any smudges.
2. Blue Eyeshadow Looks
Blue eyeshadow is about to be everywhere this summer. You can try an all-over wash of sky blue with winged eyeliner for a '60s vibe, take the trend in a more Euphoria direction with hella glitter, or go for a '90s, icy-frost vibe (which Mehta is seriously anticipating). Celebs have also started incorporating different blue tones in their looks, like Ayo Edebiri—above—with this periwinkle inner corner.
3. Wet Skin
One thing's for sure: Glowy skin will never go out of style, especially for summertime. But in 2024, things are getting glossy, wet, and even a lil sticky, honestly. Gleaming skin is a look all on its own, whether you've used a dewy foundation that delivers glass-like skin or have dabbed a shiny highlighter onto your cheekbones for a targeted effect. Powder is not encouraged—embrace the grease, folks—but if you want to tone it down a smidge, pat a finely milled setting powder with a puff to keep it exactly where you want it.
4. Muted, Blurry Lips
Spotted on runways like Jacquemus, Acne Studios, and Maison Margiela for spring/summer 2024: A muted, '90s-minded blurry lip in cool-toned berry shades and warm, terracota reds. The key here is to smudge your lip color on with your fingers instead of applying it straight from the tube. Also, opt for a matte formula with a powdery finish. It'll give you that lived-in look, as if your lipstick just naturally faded to that hue throughout the day.
5. Doll Blush
If you peep the Anna Sui spring/summer 2024 show, you'll see that the blush trend is going nowhere. Actually, it's evolved for this summer into a doll-like moment—not shocking the year after the Barbie movie. For inspo, look to celebs like Sabrina Carpenter and Zendaya, above—a dusting of pink blush, concentrated on the apples of your cheeks, is about to be all the rage. Want it to last all night, though, especially in sweaty conditions? Layer your cream blush with a powder on top for extra coverage and to set it in place.
6. Matte Smokey Eyes
"Grunge-y makeup is going to have its moment," Mehta says. In fact, it already has on the runways with Luar, Louis Vuitton, and LaQuan Smith all following suit—as well as Demi Lovato, pictured above. "Effortless smudged and smokey looks, especially with tight-lined eyes, will bring the drama with minimal effort for summer," says Mehta.
7. Holographic Makeup
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Multichrome is here, bb, specifically in holographic swipes across your eyes, cheeks, and lips. More is more in this case, so don't hesitate to go for the finish across multiple products, like a metallic lip gloss paired with OTT glitter eyeshadow in a pink-purple shade. And if you needed more convincing to douse yourself in glitter, Priscavera had models cover their chests in iridescent highlighter. (It's basically a must-have for this festival season.)
